Rhode Island Will Revamp Its Marketing Campaign After a Disastrous Roll Out
Brand Marketing
Earlier this week, Rhode Island unveiled a new marketing campaign for the state. The effort from the Rhode Island Commerce Corporation, Havas and famed designer Milton Glaser was swiftly met [...]
Havas Health Honors Employee Killed in Paris Attacks With #GivingTuesday Campaign
Brand Marketing
In the weeks following the terror attacks in Paris, the advertising community has continued to mourn the loss of friends, family and colleagues.
Paris Ad Agencies Black Out Their Social Media Profile Pictures in Mourning
Brand Marketing
After the terror attacks in Paris on Friday, members of the city's advertising community are mourning all those who lost their lives, including several employees from Publicis and Havas.
Q&A: Videology’s Managing Director Is Making Programmatic Ad Buying More Exact
Performance Marketing
Specs Current gig Managing director, North America, Videology Previous gig COO, MediaVest U.S. Age 44
Weight Watchers Has Finally Found Its New Agency Partner in Havas
Brand Marketing
After ending its short-lived relationship with Wieden + Kennedy in early 2015, top diet brand Weight Watchers has chosen Havas Worldwide as its newest creative agency partner after an extensive [...]
After 4 Decades as a Billboard-Only Advertiser, Cracker Barrel Makes a Big TV Push
Brand Marketing
Cracker Barrel Old Country Store was a billboard-only brand for more than 40 years. Now, it's betting big on a wider variety of advertising from TV to digital.