Why Privacy, Gender and Simplicity Will Be on Consumers’ Minds in 2017
Brand Marketing
Good riddance, 2016. For many of us, it was 12 long months full of bad news, fake news and surreal news, the most controversial election anyone can remember, plus too [...]
Pharma Giant GSK Consolidates Its Global Agency Roster Across 4 Holding Companies
Brand Marketing
In 2015, GlaxoSmithKlein and Novartis completed a deal worth more than $20 billion that combined the two companies' assets. In November of that year, various sources reported that the newly [...]
Ad of the Day: Heathrow Airport Crafts Sweet First TV Spot Set to David Bowie Song
Brand Marketing
This is the story of an adventurous little suitcase that heads to Heathrow Airport in London, makes it through security relatively unmolested and falls in step with another cute carryall [...]
Havas Chicago Taps GrubHub for New HR Head
Brand Marketing
Jennifer Marszalek is the new chief talent officer for Havas Worldwide Chicago, joining the agency from GrubHub where she ran human resources at the mobile and online food delivery service.
The National Association of Realtors Finds Its Perfect Pitchman in Modern Family Dad
Realtor Phil Dunphy, a key character on ABC's award-winning comedy Modern Family, is the star of Arnold Worldwide's latest initiative for the National Association of Realtors.
SAV Studios’ Founder Thinks Brands Should Have Content Studios of Record
Brand Marketing
Specs Who (Clockwise from left) founder and CEO James Shani, head of production Alicia Martinez, creative director Ryan Phillips and president Joe Staffel What Content studio