Havas Chicago Is Loaning Out Its Summer Interns to Local Businesses That Need Them
Creativity
I asked Havas Worldwide Chicago to #GimmeAnIntern for this post. The agency sent me three.
Accounts in Review: Marshalls Concludes Its Search While Sears/Kmart Lingers
Brand Marketing
One down, one to go. As the retailer Marshalls selected Leo Burnett as its new lead agency, sister stores Sears and Kmart continued to mull three holding company teams to [...]
Accounts in Review: PHD Becomes a Leading Player on SC Johnson
Brand Marketing
In Monopoly parlance, PHD now has a "hotel" on SC Johnson. Through a series moves dating back to 2011, PHD is now SCJ's lead shop for media planning and buying [...]
Ad of the Day: Hefty Cups Turn Ordinary Moms Into Slang-Spewing Party Animals
They may have played beer pong with red Solo cups in 1999, but moms have upgraded to crack-resistant party cups in Hefty's sharp and funny new campaign by Havas Worldwide [...]
Is Virtual Reality the Next Big Form of In-Bar Entertainment?
Performance Marketing
Would you strap on an Oculus Rift headset at your favorite bar? In the latest example of how marketers are embracing virtual reality, alcohol brands are taking branded entertainment to [...]
Check Out the N.Y. Home of Havas [Video]
Brand Marketing
Lower Manhattan's Hudson Square area, once home to mostly industrial tenants and printers, is now home to some of the world's biggest advertising agencies.