Marketers Are Pushing Hard to Be Seen at This Year’s Super Bowl
Brand Marketing
Bud Light’s Rob McCarthy huddled with his marketing team in New Orleans on the eve of last year’s Super Bowl—but last-minute strategizing for the Big Easy blowout was not on [...]
Reckitt Benckiser Reviews Its Global Media Account
Brand Marketing
Reckitt Benckiser has launched a global review of its media planning and buying business. The review encompasses both traditional and digital media buying. A global media spending figure was not [...]
The 12 Smartest Media Agency Execs in the Business Today
Brand Marketing
The 12 Smartest Media Agency Execs in the Business Today
Brand Marketing
Each year, Adweek’s reporters and editors identify 12 media agency executives who are responsible for the most pioneering and successful ideas on behalf of their clients. Hailing from such shops [...]
Carnival Searches for Media Agency
Brand Marketing
Carnival Cruise Lines is searching for a new agency for media planning and buying. The incumbent, Havas Media (formerly MPG), is not defending.
Danone Global Media In Play
Brand Marketing
After rumblings for almost a year, Danone has confirmed industry speculation and announced a global media agency review which includes 23 markets around the world, according to sources.