Havas Media Named TD Bank’s Media Agency of Record After a Review
Agencies
It's been a good year for Havas Media, and the company is rounding out 2016 with another new business win as TD Bank's media agency of record. Havas Media will [...]
Are Ad Agencies the Next Target for Sears Holdings’ Cost-Cutting?
Brand Marketing
Sears Holdings has contacted ad holding companies about handling all marketing communications for Sears and Kmart, sources said. Collectively, those brands spent $560 million in media last year—the majority of [...]
Telefónica Shifts O2 Global Media Account to Havas Without Review
Brand Marketing
Back in July, Telefónica concluded a six-month review for global media buying and planning on its O2 business, selecting Publicis Groupe, much to the relief of incumbent ZenithMedia, which has [...]
Bolloré Group Makes Offer to Take Majority Control of Havas Group
Brand Marketing
Bolloré Group, already a dominant shareholder of Havas Group, now wants to take majority control.
Choice Hotels Eyes 2 Finalists
Brand Marketing
Choice Hotels is in the late stages of a creative review, with two agencies vying to handle the brand in the U.S and the Caribbean, sources said. Sources identified the [...]
OppenheimerFunds Searches for a New Creative Agency
Brand Marketing
OppenheimerFunds is looking for a new lead creative agency. The company has hired Ark Advisors in New York to manage the search, which is expected to conclude in the fall. [...]