In Monopoly’s Battle of the Brands, Carnival Crushes Coke, Nestlé and More
Creativity
Some of the world’s largest brands are squaring off today in a high-stakes game of ... Monopoly. Well, kinda. To promote its new, brand-centric game, Monopoly Empire, Hasbro is hosting [...]
Did Ads for Mr. Potato Head Mess Up Our Kids for Good?
Creativity
Mr. Potato Head is such a boob tuber. Turns out everyone's favorite spud, who just turned 60, was, according to Hasbro, the first toy ever promoted with a TV commercial. [...]
Discovery’s The Hub Ponies Up
Under her cardigan, Margaret Loesch is wearing a black T-shirt with a cartoon pony on it. The pony, eyes closed, smile wide, appears to be cheering in a moment of [...]
Like an Adult in a Toy Store: Hasbro Shows Off Its Wares to Collectors
Brand Marketing
The Hasbro Fan Media Day at New York's annual Toy Fair is more or less what it sounds like—a motley collection of bloggers, amateur photographers and fan site administrators whose [...]
Hasbro to Produce Zynga-Inspired Toys, Games
Performance Marketing
It’s not enough for the makers of Angry Birds to hawk plush pigs in department stores. Now Zynga is getting in on the act. The social gaming company has licensed [...]
1960s Ad for Hasbro’s Pie Face
Creativity
With pie attacks all the rage again, perhaps Hasbro will bring back Pie Face, the 1960s game that challenged children to hit themselves in the face with whipped-cream pies. "Turn [...]