Hasbro Put the D’oh! in Play-Doh on Christmas With This Penis-Shaped Toy
Creativity
We posted our list of 2014's biggest brand fails in mid-December, but there was still time for a late entrant—Hasbro's Play-Doh, which slid in under the wire with a Christmas [...]
Will Video Game-Toy Hybrids Save the Industry or Eat It?
Brand Marketing
Until recently, your kid’s brain has been the best place to stage battles between Spider-Man and Skeletor. But technology has made this a brave new world, and digital architects have [...]
OMD Has Been Selected the Global Media Agency of the Year [Updated]
Brand Marketing
Steady are the hands that guide OMD.
Big Account Wins Make Grey the 2013 Global Agency of the Year
Brand Marketing
Even a confident Jim Heekin admits that waiting for the Gillette decision from Procter & Gamble was a nail-biter.
Watch This Vintage 80s Teen Ad for ‘Get In Shape Girl’
Performance Marketing
Hasbro's Get in Shape Girl was undoubtedly "so appealing." And you'll have trouble not belting out the theme song after watching this vintage 80s ad.
Grey Wins Hasbro Brands
Brand Marketing
Grey New York has won a sizeable global share of Hasbro brands after a review that included incumbent Uproar.