Why Buzzwords Suck
Performance Marketing
Let’s talk about why buzzwords are bad for the data and analytics business. I don’t entirely deny that there are some benefits of buzzwords. Sometimes buzzwords summarize a long list [...]
Hollywood’s Reality: TV
Hollywood’s dirty secret? Television. Without the flow of revenue from TV, or without the sale of ads on cable, networks, and foreign TV, every major U.S. studio would go bankrupt.
Looney Vlogger’s Harry Potter Eulogy Set Wonderfully to Music
Creativity
The suits at Warner Bros. aren't the only ones who benefit from Pottermania. Take, for instance, local-commercial heroes Rhett and Link, who write jingles and frequently burst into song to [...]
Harry Potter Gets New Home
Performance Marketing
In October of this year, you’ll be able to grab a butterbeer, pull up a chair, and log on to Pottermore, the new virtual world for all things Harry Potter.
Sheen, Griffin Firings Linger at Time Warner Annual Meeting
At its annual shareholders meeting on Friday, Time Warner had some good news to talk about—the success it had with March Madness, a strong summer movie lineup—but the shareholders in [...]
Time of Potter theme-park reveal is revealed
Creativity
If you're a parent of a small child, you're probably aware that the new Wizarding World of Harry Potter Theme Park at Universal Studios is slated to open sometime this [...]