There's a common thread that runs through Ron Popeil, Billy Mays, a motor-mouthed gal with a mortifying case of adult acne and a handsome prince whose sidekick is a pooping unicorn.
How does a real mom tackle the holidays? By hiding from the kids behind a locked door, huffing cocoa powder, reliving last year's epic gift fails and using crumpled wrapping paper as Kleenex.
So, a unicorn farted golden rainbows into a bottle, and the resulting, um, product is for sale. And it's guaranteed to give you "the best-smelling poop of your life" or your money back. This is not a scatological acid trip, but it might be the closest you'll get.
Don't pity the matriarch of this chaotic household, even though her kids are jumping off the roof, shooting arrows through the living room and tossing silverware down the disposal. Just listen to her when she gives you some advice on simplifying your life. Because if anyone should know a good time-saving app when she sees one, it's this delightfully unflappable gal. That's the philosophy behind the new digital campaign for Chatbooks, a Utah-based subscription photo book service that's making its national ad debut this week with paid buys on Facebook and YouTube. The four-minute spot, from viral video mavens the Harmon Brothers, introduces a woman who's "not a frazzled mom—she's a real mom," says Rachel Hofstetter, CMO of Chatbooks and ex-editor of Oprah's O magazine. "Instead of getting stressed about all the crazy stuff going on around her, she just goes with the flow. She's the best friend you wish you had."
Facebook advertisers last week thought they'd cruise right into the weekend without as much as a bumpy road to contend with.
And now for something completely different in an election season dominated by Hillary Clinton and Donald Trump—a political ad starring "Dead Abe Lincoln" telling voters they "just got screwed" by the two-party system.
There's a fast-talking, flannel-wearing Southern guy who says he has the perfect product to save your broken stuff, your ruined weekend or even your marriage. Oh, and it's 100 times tougher than duct tape and "strong as steel."
It's one of the fastest-growing tech hubs in the country, with record amounts of venture capital flowing in, and is home to at least a half-dozen unicorns (companies valued at $1 billion or more) and plenty more "soonicorns" expected to hit that mark.
The holiday season is usually busy for Squatty Potty, a plastic step known as "the stool for better stools," but it took a pooping unicorn to drive its sales into the stratosphere.
After watching this ad, you might never think of pooping or soft-serve ice cream the same way again. Because, well, they're connected. By an adorable, bright-eyed unicorn with very active bowels. Heard enough? Oh no, we're just getting started.