Perspective: A Whole Different Hog
Brand Marketing
It may come as a surprise to the admirers of chrome-coated fenders and the “potato potato” voice of V-twin motors that the actual task of selling a Harley-Davidson isn’t as [...]
Real brands target vampires for ‘True Blood’
Creativity
True Blood, the HBO vampire series that kicks off its second season next month, has embarked on a marketing blitz. And while its ill-fated Bloodcopy adver-blog deal with Gawker Media [...]