After 30 Years, Harley’s Heritage Softail Is Still the Most Distinctive American Motorcycle
Brand Marketing
In 1981, business wasn't looking so great at Harley-Davidson. The company's bikes—legendary as they were—had been struggling to climb from an industry-wide slump created by Japanese makers flooding the market [...]
How Harley-Davidson Is Reaching Out to Millennials While Still Appealing to Boomers
Brand Marketing
Having spent decades building an iconic motorcycle brand that once symbolized youth more than any other, Harley-Davidson has spent the last decade focused on bridging the generation gap between loyal [...]
Discovery Leverages Global Reach in Multi-Network Upfront
It's not uncommon to hear hyperbolic talk at upfront presentations, but when Discovery Channel president Rich Ross talked about reaching for the moon at the network's presentation in New York [...]
There’s No Wrong Way to Ride a Harley in New ‘Roll Your Own’ Campaign
Creativity
Harley-Davidson has always celebrated the individuality of the rider, and the motorcycle brand cranks that up in new ads from agency Wolfes LLC. Themed "Roll Your Own," the work tries [...]
Harley-Davidson Revs Up the Holidays With ‘Silent Night’ Spot
Creativity
Anyone who has lived next door to a motorcycle owner knows that "Harley-Davidson" and "sleep in heavenly peace" rarely go together. But this special holiday video for the brand creates [...]
Indian Motorcycle Punks Harley-Davidson in Fun, Sneaky Ad
Creativity
Iconic motorcycle brand Harley-Davidson is taken down a notch in this fun, simple new spot for Indian Motorcycle, which takes a hard left three-quarters of the way through. Great use [...]