Halloween

Bacardi Created This Immersive Haunted House in Brooklyn to Celebrate Halloween

Brands love to capitalize on holidays, especially Halloween. For Bacardi, it's a much more natural fit—the bat logo lets the brand lean into that aesthetic.

An Art Director Carved the Coolest ‘Stranger Things’ Pumpkin You’ll See This Halloween

Quite a few amateur costume designers have already appeared in Halloween listicles this year for costumes inspired by the supernatural Netflix smash Stranger Things. But who thought anyone could bring The Upside Down to life ... inside a pumpkin? 

Check Out 2016’s Best Halloween Ads and Stunts From Brands and Agencies

Happy Halloween! Agencies and brands are always fond of scare tactics at this time of year. We've been tracking some of 2016's better Halloween pranks—check them out below. We'll be updating this post as the day goes on. 

Ad of the Day: Happy Halloween! Here Are Some Very Creepy Ads for Mandarin Oranges

Wonderful Halos seedless mandarin oranges, or a couple of bad seeds. Which would you choose?

Burger King Dressed Up as the Ghost of McDonald’s in This Scary Good Halloween Prank

Now this is a flame-broiled burn. A Burger King location in Queens, New York, has a lock on best restaurant Halloween costume of 2016 after it dressed up as the ghost of McDonald's—covering itself in billowing white sheets and trolling its rival with a special sign that read: "Booooooo! Just kidding, we still flame grill our burgers. Happy Halloween." 

Kit Kat’s Halloween Ad Shows You How to Fend Off a Homicidal Maniac in a Forest

Could Michael Myers or Jason Voorhees be dissuaded from their homicidal ways by a candy bar? Could a sugar fix be a cure for their mass-murdering tendencies? It's likely no one's ever asked the question before. Who's had time amid all the screaming and dying in slasher franchises like Halloween and Friday the 13th? But Comedy Central and Kit Kat have envisioned just that scenario, in an homage to well-worn horror-movie tropes and famous flicks from the likes of John Carpenter and Wes Craven.

Why Halloween Ads on Facebook and Instagram Should Run Earlier Than You’d Think

If you're a seemingly normal person, you shake your head at the sight of Halloween decorations popping up the morning after Labor Day. C'mon, it's still technically summmer!

If You’re Scared of Clowns, Do Not Watch This Candy Ad. You’ve Been Warned

Texas confectionary Atomic Candy is getting into the Halloween spirit with a creepy new commercial that capitalizes on the current wave of clown mass hysteria.

Chance the Rapper Meets Chance the Wrapper in Weird, Awesome Kit Kat Ad

In advertising's best pun so far this year, Chance the Rapper encounters Chance the Wrapper in this new Halloween-themed Kit Kat commercial by agency Anomaly. The 23-year-old hip-hop star is seen wearing a bear suit and shopping for Halloween candy (Kit Kats only, of course) when his wrapper alter ego calls out to him. And as promised, we get Chance's version of the Hershey brand's famous "Gimme a Break" jingle—a slow, crooning piano version of it, as it turns out.

Why Americans Are Lining Up to Look Like Donald Trump This Halloween

When Americans answer the doorbell this Halloween, there's a very good chance that nestled among the usual ghouls, zombies and vampires will be … Donald Trump.