Brands love to capitalize on holidays, especially Halloween. For Bacardi, it's a much more natural fit—the bat logo lets the brand lean into that aesthetic.
Quite a few amateur costume designers have already appeared in Halloween listicles this year for costumes inspired by the supernatural Netflix smash Stranger Things. But who thought anyone could bring The Upside Down to life ... inside a pumpkin?
Happy Halloween! Agencies and brands are always fond of scare tactics at this time of year. We've been tracking some of 2016's better Halloween pranks—check them out below. We'll be updating this post as the day goes on.
Now this is a flame-broiled burn. A Burger King location in Queens, New York, has a lock on best restaurant Halloween costume of 2016 after it dressed up as the ghost of McDonald's—covering itself in billowing white sheets and trolling its rival with a special sign that read: "Booooooo! Just kidding, we still flame grill our burgers. Happy Halloween."
Could Michael Myers or Jason Voorhees be dissuaded from their homicidal ways by a candy bar? Could a sugar fix be a cure for their mass-murdering tendencies? It's likely no one's ever asked the question before. Who's had time amid all the screaming and dying in slasher franchises like Halloween and Friday the 13th? But Comedy Central and Kit Kat have envisioned just that scenario, in an homage to well-worn horror-movie tropes and famous flicks from the likes of John Carpenter and Wes Craven.
If you're a seemingly normal person, you shake your head at the sight of Halloween decorations popping up the morning after Labor Day. C'mon, it's still technically summmer!
Texas confectionary Atomic Candy is getting into the Halloween spirit with a creepy new commercial that capitalizes on the current wave of clown mass hysteria.
In advertising's best pun so far this year, Chance the Rapper encounters Chance the Wrapper in this new Halloween-themed Kit Kat commercial by agency Anomaly. The 23-year-old hip-hop star is seen wearing a bear suit and shopping for Halloween candy (Kit Kats only, of course) when his wrapper alter ego calls out to him. And as promised, we get Chance's version of the Hershey brand's famous "Gimme a Break" jingle—a slow, crooning piano version of it, as it turns out.
When Americans answer the doorbell this Halloween, there's a very good chance that nestled among the usual ghouls, zombies and vampires will be … Donald Trump.