Halloween marketing

Bacardi Created This Immersive Haunted House in Brooklyn to Celebrate Halloween

Brands love to capitalize on holidays, especially Halloween. For Bacardi, it's a much more natural fit—the bat logo lets the brand lean into that aesthetic.

Why ‘Captain America’ and ‘Katniss’ Are Most Likely to Flirt This Halloween

Still trying to decide on a Halloween costume? Dating site PlentyOfFish surveyed 1,200 heterosexual single men and women between the ages of 21 and 40 to figure out what they were going to dress up as and which characters they were most likely to hit on.

Subway Wants Women to Eat Right So They’ll Be Sexier in Their Sexy Halloween Costumes

Ladies, bikini season may be over, but Subway wants to remind you that sexy Halloween costume season is still nigh. In a somewhat awkward spot built around the idea of modeling your "sassy" and "foxy" outfits for co-workers over lunch (as one does), the chain ends on the note, "Whatever you're staying fit for, start at Subway."

Watch the Worst Halloween Commercial Ever

The first Halloween movie is a classic. Halloween III: Season of the Witch, was not good. For one thing, it had nothing to do with the rest of the series. No Michael Myers. No Dr. Loomis ("The blackest eyes.

Tide Is Using 7 Vines for Halloween—a Killer Time of Year for Social Video

Talk about low-hanging fruit (perhaps blood oranges). Tide has debuted a fun, seven-part Halloween campaign using Vine, Twitter's increasingly popular six-second mobile-social video platform.