Alt Image Text

Bacardi Created This Immersive Haunted House in Brooklyn to Celebrate Halloween

Brand Marketing

By Kristina Monllos

Brands love to capitalize on holidays, especially Halloween. For Bacardi, it's a much more natural fit—the bat logo lets the brand lean into that aesthetic.

Performance Marketing

Why ‘Captain America’ and ‘Katniss’ Are Most Likely to Flirt This Halloween

By Michelle Castillo

Creativity

Subway Wants Women to Eat Right So They’ll Be Sexier in Their Sexy Halloween Costumes

By David Griner

Performance Marketing

Watch the Worst Halloween Commercial Ever

By Mike Shields

Performance Marketing

Tide Is Using 7 Vines for Halloween—a Killer Time of Year for Social Video

By Christopher Heine