Hallmark Channel

Hallmark Touts Itself as More Than Just a Christmastime Network

Most TV companies are scaling down their upfront presentations, choosing to pitch buyers one-on-one instead of holding glitzy star-studded events. But one company went entirely the other way.

Facetime: Adweek’s Executive Lab and Miami’s Art Basel Usher in December

Media magnates came out in full force for the Adweek Executive Lab: YouTube and Facebook in the Media Mix, presented by Pixability. Art Basel kicked off in Miami with DuJour […]

For Hallmark Channel, Christmas Is the Most Wonderful (and Lucrative) Time of the Year

Now that Thanksgiving is over, most networks are preparing to roll out their Christmas-themed shows and specials for December. But Hallmark Channel is way ahead of them.

TV’s Royal Couple Lives On Thanks to Brand Endorsements

If there is one thing more impressive than the popularity of I Love Lucy—which ran for 179 episodes between 1951 and 1957—it is the popularity that endures long after the show ended. Actually, the inimitable sitcom never really did end. CBS threw the series into reruns starting in 1958, and the show wound up airing in 77 countries and 22 languages.

Hallmark Channel Brings the Women’s Lit

Hallmark Channel is making good on its promise last year to bring more long-form originals to its bandwidth. It starts with the network's first scripted ongoing series, Debbie Macomber's Cedar Cove, announced last year and now set for a July 20 premiere; then comes new special When Calls the Heart, based on the Janette Oke novel and debuting in October.

Multiple Syndication Partners for CBS’ The Good Wife

Months after taking the homegrown show to market, CBS has secured a complex series of syndication deals for The Good Wife.

Martha Whips Up Sponsors for New PBS Cooking Show

If your salad-tossing technique is getting a little rusty, fear not. The debut of lifestyle guru Martha Stewart’s newest cooking show is right around the corner.

Taking Martha Everywhere

This week Martha Stewart Living Omnimedia premieres a new season of its programming on the Hallmark Channel, marking the first anniversary of a unique arrangement. Stewart’s daily five-hour block on Hallmark is meant to be mutually beneficial. But the ratings haven’t been stellar (to that end, MSLO is partnering with CAA to find new talent to fill and energize the block).

ABC Revives Hallmark Hall of Fame

Two months after being mothballed by CBS, the 60-year-old Sunday night movie franchise Hallmark Hall of Fame has been given a new lease on life. Beginning with the 2011-12 broadcast season, the family-friendly film series will debut on ABC before encoring on Hallmark Channel.

Martha Stewart’s New President Opens Up

Wednesday brought big changes for Martha Stewart Living Omnimedia, which announced that its founder and namesake is returning to the board, that Oxygen Media co-founder Lisa Gersh is in line to become its next CEO, and that the company retained Blackstone Advisory Partners, potentially putting it in play.