Hallmark Touts Itself as More Than Just a Christmastime Network
Most TV companies are scaling down their upfront presentations, choosing to pitch buyers one-on-one instead of holding glitzy star-studded events. But one company went entirely the other way.
Multiple Syndication Partners for CBS’ The Good Wife
Months after taking the homegrown show to market, CBS has secured a complex series of syndication deals for The Good Wife.
Martha Whips Up Sponsors for New PBS Cooking Show
Performance Marketing
If your salad-tossing technique is getting a little rusty, fear not. The debut of lifestyle guru Martha Stewart’s newest cooking show is right around the corner.
Taking Martha Everywhere
This week Martha Stewart Living Omnimedia premieres a new season of its programming on the Hallmark Channel, marking the first anniversary of a unique arrangement. Stewart’s daily five-hour block on [...]
ABC Revives Hallmark Hall of Fame
Two months after being mothballed by CBS, the 60-year-old Sunday night movie franchise Hallmark Hall of Fame has been given a new lease on life. Beginning with the 2011-12 broadcast [...]
Martha Stewart’s New President Opens Up
Performance Marketing
Wednesday brought big changes for Martha Stewart Living Omnimedia, which announced that its founder and namesake is returning to the board, that Oxygen Media co-founder Lisa Gersh is in line [...]