Hachette’s Lemarchand Restructures Women’s Titles
Performance Marketing
Hachette Filipacchi Media’s new president and CEO, Alain Lemarchand, announced a new structure for its women’s magazines as it seeks to develop new revenue streams, promote creation of content across [...]
Hachette to Relaunch All Titles’ Sites by Year End
Performance Marketing
Six weeks after the housecleaning at Hachette Filipacchi Media
Alain Lemarchand to Succeed Jack Kliger as Head of Hachette
Performance Marketing
Jack Kliger is bowing out as president and CEO of Hachette Filipacchi Media, while its French parent, Lagard
Hachette Cuts 15 Digital Posts
Performance Marketing
Hachette Filipacchi Media, which has shuttered four print magazines in the past couple of years while shifting focus to the Web, cut 15 positions in its digital division, a spokesperson [...]
Hachette Buys Ad Network
Brand Marketing
NEW YORK In a further blurring of the line of publisher and agency, Hachette Filipacchi said it has reached a deal to acquire Jumpstart Automotive, an auto-focused ad network. After [...]
Hachette Seeks Shelter on Web
Brand Marketing
NEW YORK Hachette Filipacchi said it would launch PointClickHome.com, a Web portal centered around home buying and remodeling, that mixes resource tools, e-commerce and content culled together from the sites [...]