HP Calls on All of Its Agencies to Improve Leadership Diversity Within a Year
Brand Marketing
HP chief marketing and communications officer Antonio Lucio has called on all of its agencies to put forward a proposal outlining how each agency will improve on the number of [...]
Lincoln Financial Eyes 3 Finalists for Its Creative Account
Brand Marketing
Lincoln Financial Group is in the late stages of a creative search. The company, which last year spent about $25 million in media, is weighing three finalists for its creative [...]
Taking a Selfie Can Now Protect the California Coast, Thanks to This Ad Campaign
Creativity
Selfies, by definition, aren't selfless. But now, in California, you can do some good for the environment, not just for yourself, by snapping a pic along the coastline.
Your Company’s Value Hinges More on Emotion Than Data
Brand Marketing
Every business decision has a twin called justification. Justification’s role in business life is to make the decision look smart and protect it from criticism. That’s why justification loves data.
62% of Execs Rely on Gut Instincts When Forging Partnerships
Brand Marketing
Sixty-five percent of executives say that subjective factors such as company culture and corporate values increasingly make a difference when evaluating partnership proposals, according to a study from The Fortune [...]
Candid Seat Belt PSAs Show You How to Use a Wheelchair and Change a Colostomy Bag
Creativity
Here's an unpleasant if novel way to recommend the use of seat belts: Show people detailed instructions on dealing with injuries from not wearing one. Gyro's Dubai office did just [...]