This Gym’s Reserved Parking Spots for Members Are the Farthest Ones From the Door
Creativity
Parking a few steps from the gym door is kind of like ordering a cheeseburger and a diet Coke. Isn't it? Anytime Fitness won't dictate where its members leave their [...]
Working Out at Equinox Will Make You Tough, Naked and a Little Dumb
Creativity
Getting ripped at a luxury gym will make you want to get more naked everywhere, says luxury gym Equinox. OK, if your prerequisite for being comfortable getting more naked everywhere [...]
Gym Ad Skips the Beautiful Bodies, Goes With a Weathered Biker in His Underwear
Creativity
Fitness chain Virgin Active brings a free-spirited, born-to-be-wild attitude to this minute-long spot, showing a determined guy in underpants riding a motorbike at high speed across a dusty South African [...]
New York Sports Clubs Urges Kim Jong-un to Blow Off Steam by Exercising
Creativity
North Korean strongman lardass Kim Jong-un should take some advice from New York Sports Clubs: "Exercise reduces aggression and makes you more attractive to others.
Agency Replaces Client’s Website With Nasty Letter After Not Getting Paid
Creativity
You may dream about this, but no one ever does it. Until now. Frank Jonen, who runs his own small Web design company, claims he wasn't paid properly by Fitness [...]
Planet Fitness Sticks Up for Pluto in Open Letter to NASA
Creativity
Planet Fitness is all about making you feel good about yourself, without all the hard-core B.S. of traditional gyms. That attitude is central to the brand's new ad campaign from [...]