Here's a pretty amazing ad from BBDO New York, with a mystery at its core.
McCann New York is taking a satirically Swiftian approach with its latest PSA for the Brady Campaign to Prevent Gun Violence.
If you've ever wondered about the effect that the increased frequency of mass shootings has had on the lives of young children, and how it can impact their day-to-day lives, this remarkable music video from Everytown for Gun Safety and Andrew Bird will clarify that.
States United to Prevent Gun Violence and Grey New York have made celebrated gun-control PSAs together for years. Now, they back with another powerful video, following up 2015's famous "Gun Store" experiment with another sobering real-world prank. This time, they invited self-professed action movie lovers to a screening of a film Gun Crazy, which was billed as the latest big-budget blockbuster. But when they got into the theater, with hidden cameras rolling, they were sickened to see real footage of gun violence, including unintentional shootings, suicides, incidents of domestic violence and homicides.
If you've got a gun, why wouldn't you want to bring it along for all those special occasions—like a first date, or having a baby? That, at least, is the tack that Saturday Night Live takes in its latest parody ad, using the kind of singsong tone usually reserved for jewelry ads. Initially, the two-minute piece seems like it'll make fun of Airbnb or some other tech giant's pitch about its now-ubiquitous place in everyday life. But the plot turns on a dime when comedian Amy Schumer, host of this past Saturday's show, opens a box over a romantic dinner and finds that her paramour has given her a very special gift.
Grey New York makes a ton of gun violence PSAs—from the famously brutal (and award-winning) "Ed" spot in 2013 to this year's stunt in which it opened a gun store in the middle of New York City. But this new project might be its craziest yet.
Eight victims of gun violence are memorialized in lifelike but faceless plaster statues in FCB Chicago's "The Unforgotten," a traveling public-service installation and media campaign.
States United to Prevent Gun Violence and its agency, Grey New York, have teamed up for some truly hard-hitting PSAs, including 2013's famous "Ed" spot, which won a Silver Lion in Film at Cannes.
Classroom lockdown drills—at my first grader's school and every other school in America—have become the norm since the tragedy at Newtown, two years ago this Sunday. The powerfully sad PSA below from Grey Toronto, unveiled today, takes place during just such a lockdown—and highlights a depressing statistic: There have been nearly 100 school shootings since Newtown, yet there has been almost no movement on gun control. The end line nicely captures what has changed since Newtown—the level of fear in classrooms with young children. A 60-second version of the ad will air in digital and broadcast media leading up to the anniversary of the Newtown massacre.
Agencies have taken many approaches to creating memorable gun-control ads. Grey Toronto's latest work for Moms Demand Action, opposing an open-carry gun policy in Kroger supermarkets, is thought-provoking—and notably restrained by category standards. A pair of minute-long radio spots use actual recorded phone calls in which Kroger employees try to explain why people can openly carry firearms in the store, but pets and kids' scooters are banned. This approach could easily have veered into mean-spiritedness, but the conversations never make the employees sound foolish. These folks are, after all, not the policy makers.