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Try Freedent gum, and put away that puppet

Creativity

"Don't be afraid to open your mouth" is the tagline in these Freedent ads from French agency CLM BBDO, which present puppets similar to the ones from Mullen's Zappos spots. [...]


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Hold on to your hairpiece with Stimorol gum

Creativity

This spot by Ogilvy in Cape Town, South Africa, for Stimorol "Air Rush" gum manages to transcend its hackneyed office-humor setup through sheer unabashed silliness. The new employee's finger-pistol bit [...]

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Dentyne Ice kills smelly, smoking-gun squid

Creativity

This unsettling Dentyne Ice ad from Thailand has it all: a cheating husband, a jealous wife and a giant, horrible squid. The sea beast represents the man's sushi-breath from a [...]

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Trident gum leaves dentist, finds happiness

Creativity

Trident may be the gum recommended by four out of five dentists, but lately it’s been making a much softer sell—that it’s just “A little piece of happy.” What exactly [...]

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Bouncy Mentos eaters guaranteed to irritate

Creativity

Mentos used to make quirky commercials for its mints that everybody liked. What I mean is: The spots were popular. The candy, not so much. Now, to launch Mentos Gum [...]

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Chris Brown, Wrigley might not last forever

Creativity

Yesterday, following serious allegations that Chris Brown beat the snot out of his outrageously hot girlfriend Rhianna right before the Grammy Awards, causing both of them to cancel their performances, [...]