Alt Image Text

Top 10 Commercials of the Week

Brand Marketing

This week, Luvs dipped its toe in controversy with a spot about breastfeeding in public, beer companies beat around the bush with pitches that subtly sold their brews, and Cartoon Network [...]


Alt Image Text
Alt Image Text

Ad of the Day: Guinness

Brand Marketing

Arthur's Day isn't quite as historic as St. Patrick's Day. The latter has been celebrated for centuries, while the former was invented in 2009 by Guinness as a fabricated holiday [...]

Alt Image Text

First Mover: Trevor O’Brien

Brand Marketing

Specs Age 33 New gig Evp, executive creative technology director, Deutsch LA Old gig Vp, creative technology director, McKinney

Alt Image Text

Guinness QR Cup Reveals Scannable Code When Full

Creativity

QR codes have been exhibiting an uncharacteristic characteristic lately—they've been not sucking as much. We had the Korean retailer's 3-D sunlight-activated QR code, which was scannable only at lunch, when [...]

Alt Image Text

Guinness Turns a Submarine Into a Branded Underwater Bar

Creativity

What shall we do with the drunken sailor? Sign him up for a tour of duty on the Guinness submarine! The vessel comes complete with a "deep-sea bar" and Austin [...]