Adweek’s Top 5 Commercials of the Week
Brand Marketing
In this week's battle of the brands, four spots—for Guinness, Sony, Apple and Duracell—seek to strum an inspired chord within us. But a fourth, for the horror film Devil's Due, [...]
Wheelchair Basketball Ad for Guinness Wins on a Buzzer Beater
Creativity
The bond among true friends is one forged of iron—hardened, powerful and time-tested. Nothing strengthens that bond more than friendly competition—testing your physical abilities, challenging and pushing each other despite [...]
The World’s Best Commercials, 2012-13
Brand Marketing
It was a long haul of judging for Sir John Hegarty, Joe Pytka and their jury teams at the Cannes Lions International Festival of Creativity last week. Hegarty's Film Lions [...]
ESPN Uses Client Testimonials in Its Upfront
There’s an uncommonly large crowd on hand for this taping of SportsCenter, as some 2,000 observers are huddled around as anchor Hannah Storm winds down the 9:30 a.m. segment. Throwing [...]
Top 10 Commercials of the Week
Brand Marketing
This week, Starbucks shows some love for the most hated day of the week, Dean Winters brings more mayhem for Allstate, and Internet Explorer—like many of us—is nostalgic for the [...]
Sentient Clock Is Able to Bend Time in Latest Grand Guinness Spot
Creativity
Time out, Guinness. While I come down on the side of liking the brewer's new cinematic, Peter Thwaites-directed "Clock" spot, I'm fearful that the brand's countdown to self-parody has begun. [...]