The struggle to feel secure with your identity and be your best self is the theme of two short films created for Guinness by AMV BBDO in London. The ads, part of Guinness' overarching "Made of More" campaign, debut ahead of the Rugby World Cup. (Guinness has long sponsored the sport in England, Ireland, Scotland and Wales.)
Clio Sports, an event honoring excellence in sports marketing and advertising, announced its gold, silver and bronze shortlist winners for the second annual Clio Sports Awards Monday.
When it comes to creating the sensation of being inside a Coca-Cola while it's being poured over ice, sound is everything. That's why JWT Brazil partnered with Dolby for a new cinema ad featuring Coke, and the resulting spot will soon be featured in place of the sound system's usual pre-movie promo.
By celebrating its Irish roots, Guinness subtly sails into the mystic with "In Pursuit of More," a campaign that bows with this 90-second spot from Philadelphia agency Quaker City Mercantile.
Guinness's provocatively themed "Made of Black" campaign links the color of its beer to the vibrant spirit of young Africans.
Like so many foreigners before it, Ireland’s most famous beer brand is hoping that an all-American look will make it more popular in the U.S. Guinness will debut a Blonde American lager in September, according to Businessweek.
In this week's best ads, two mobile companies—Samsung and Thailand's DTAC—are as far away in their marketing approaches as they are geographically, with the former continuing its attacks on Apple and the latter telling a touching tale of fatherhood in which the tech has only a supporting role.
Guinness is on a roll globally with its "Made of More" advertising. Now, for the Fourth of July, the brand has released the latest installment of the campaign in the U.S.—the lovely, quietly patriotic spot below, called "Empty Chair."
BBDO New York is on a roll with Guinness. Following last year's "Basketball" spot, truly one of the best of 2013, here's a great new commercial starring U.S. biathletes Tracy and Lanny Barnes. If you don't know their story, just watch the commercial—it's remarkably affecting, given that it's mostly just a static image and some text coming and going. The spot is on YouTube for now, but will be pulled off the site at midnight Wednesday (Jan. 29), Guinness confirmed. That's because Guinness is not an Olympic sponsor and cannot air advertising featuring Olympic athletes between Jan. 30 and Feb. 26. Credits below. UPDATE: Sorry, the ad's been pulled down. We'll post it again after the Olympics are over. brightcove.createExperiences();
In this week's battle of the brands, four spots—for Guinness, Sony, Apple and Duracell—seek to strum an inspired chord within us. But a fourth, for the horror film Devil's Due, leans on our innate desire for schadenfreude with its frightening prank. Which was the best? Vote below. And if your favorite isn't here, tell us in the comments.