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St. Patrick’s Day Marketing Plan? Skip It

Performance Marketing

St. Patrick's Day is less than two weeks away, and I have a hot marketing stat for you: 87 percent* of marketers have no tie to this holiday — what [...]


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Ad of the Day: Guinness Africa Thrillingly Celebrates Being ‘Made of Black’

Brand Marketing

Guinness's provocatively themed "Made of Black" campaign links the color of its beer to the vibrant spirit of young Africans.

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My Goodness, a Blonde Guinness!

Brand Marketing

Like so many foreigners before it, Ireland’s most famous beer brand is hoping that an all-American look will make it more popular in the U.S. Guinness will debut a Blonde [...]

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Adweek’s Top 5 Commercials of the Week

Brand Marketing

In this week's best ads, two mobile companies—Samsung and Thailand's DTAC—are as far away in their marketing approaches as they are geographically, with the former continuing its attacks on Apple [...]

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Ad of the Day: Guinness Has Made the Only Ad You Need to See This Fourth of July

Brand Marketing

Guinness is on a roll globally with its "Made of More" advertising. Now, for the Fourth of July, the brand has released the latest installment of the campaign in the [...]

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See a Most Excellent Guinness Ad That Will Be Pulled Off YouTube at Midnight

Creativity

BBDO New York is on a roll with Guinness. Following last year's "Basketball" spot, truly one of the best of 2013, here's a great new commercial starring U.S. biathletes Tracy [...]