Americans aren't keen to venture out of familiar .com territory. A recent study found that U.S. marketing professionals are the least aware and accepting of the new generic top-level domains that started rolling out this year.
Sen. Jay Rockefeller (D-W.Va.) thinks .sucks, one of hundreds of new generic top-level domains being considered for the Internet by the Internet Corporation for Assigned Names and Numbers, should not be approved because it will undermine the credibility of Icann's gTLD expansion.
Try to follow this. Icann, the international organization that has begun to roll out hundreds of new generic top level domains over the objections of brands worried about domain abuse, is now warning brands that they are at risk of domain abuse.
Companies looking to protect their brand identity on the Internet from phishers and cybersquatters will soon be faced with a dot-com identity crisis.