The 6 Greatest Spokescats in the History of Advertising
Brand Marketing
If anyone needed proof that catvertising has come into its own, it was the announcement earlier this summer that Grumpy Cat—the sour-faced feline who happens to have 6.3 million Facebook [...]
Grumpy Cat Is Not OK With You Drinking at Prom
Creativity
The curmudgeonly mug of Tardar Sauce, the Internet sensation known informally as Grumpy Cat, has been spotted on an outdoor board promoting a dry prom in Elizabeth, Pa. A picture [...]
The Winners and Losers of SXSW
Performance Marketing
Which app, keynote speaker and barbecue joint got the most social buzz at SXSW? Who was the week's biggest celebrity? What were some of the event's highlights—and what made us [...]
Mashable Unveils New Native ‘Social Lift’ Ad Unit
Performance Marketing
Today, at Mashable's SXSW MashShow event, CEO and founder Pete Cashmore presented the company's newest native ad unit to the Austin, Texas, crowd.