Grumpy Cat

The 6 Greatest Spokescats in the History of Advertising

If anyone needed proof that catvertising has come into its own, it was the announcement earlier this summer that Grumpy Cat—the sour-faced feline who happens to have 6.3 million Facebook […]

Ad of the Day: Grumpy Cat Gets Stung by the Honey Nut Cheerios Mascot

Don't let her dour expression fool you. Internet to IRL crossover sensation Grumpy Cat (real name: Tardar Sauce) loves a good marketing opportunity.

The Worst Brand Extensions of 2013


Grumpy Cat and Friskies Shake Paws in Endorsement Deal

Don't smile, Grumpy Cat, or else risk losing your new endorsement deal with Friskies.

Grumpy Cat Now Has Its Own Branded Coffee Drink, the Grumppuccino

Nothing says "this cultural phenomenon isn't cool anymore" like a branded coffee drink, so Grumpy Cat will have to make peace with being old hat now that it has one.

Grumpy Cat Is Not OK With You Drinking at Prom

The curmudgeonly mug of Tardar Sauce, the Internet sensation known informally as Grumpy Cat, has been spotted on an outdoor board promoting a dry prom in Elizabeth, Pa. A picture of the board greatly pleased Reddit, the original source of Tardar's fame.

The Winners and Losers of SXSW

Which app, keynote speaker and barbecue joint got the most social buzz at SXSW? Who was the week's biggest celebrity? What were some of the event's highlights—and what made us wish we'd just stayed home? Here, SXSW by the numbers.

Mashable Unveils New Native ‘Social Lift’ Ad Unit

Today, at Mashable's SXSW MashShow event, CEO and founder Pete Cashmore presented the company's newest native ad unit to the Austin, Texas, crowd.