Two big drivers of Droga5's business growth are rising to global roles. Sarah Thompson and Jonny Bauer, CEO and chief strategy officer of the agency's flagship New York office, will now hold those same titles globally. That said, they'll continue to be based in New York and lead that office as well.
London-based WPP Group, battling strong foreign exchange headwinds, reported revenue growth of 3.1 percent in the third quarter. Meanwhile, like-for-like growth, which removes the impact of currency swings, jumped 7.6 percent.
At the UBS Media and Communications conference in midtown Manhattan, high-level executives from three major media agencies—GroupM's futures director Adam Smith, Zenith Optimedia's global CEO Steve King and Magna Global's evp and director of global forecasting Vincent Letang—held forth on the future of the business.