Your Ideal Customer Is a Myth
Performance Marketing
We talk about finding the "ideal" customer so often that it practically becomes a fetish. But that's how you grow, right? You find more people like your ideal customers and [...]
Key Players at Droga5 N.Y. Take Global Roles
Brand Marketing
Two big drivers of Droga5's business growth are rising to global roles. Sarah Thompson and Jonny Bauer, CEO and chief strategy officer of the agency's flagship New York office, will [...]
WPP Reports Q3 Revenue Growth of 3%
Brand Marketing
London-based WPP Group, battling strong foreign exchange headwinds, reported revenue growth of 3.1 percent in the third quarter. Meanwhile, like-for-like growth, which removes the impact of currency swings, jumped 7.6 [...]
Mindset and Measurement
Performance Marketing
In her book, "Mindset: The New Psychology of Success," Stanford University Professor Carol Dweck purports that people possess one of two mindsets: the fixed mindset or the growth mindset. Fixed [...]
Zenith CEO Steve King: Mobile Will Be the 4th-Largest Ad Medium by 2016
Performance Marketing
At the UBS Media and Communications conference in midtown Manhattan, high-level executives from three major media agencies—GroupM's futures director Adam Smith, Zenith Optimedia's global CEO Steve King and Magna Global's [...]
Clue Me In, Please
Performance Marketing
So here we are, halfway through 2013. You, along with everyone, are still trying to find that magic formula to find the perfect 360-degree view of your clients. You have [...]