Can LivingSocial Bounce Back?
Brand Marketing
After 13 years at retailer Best Buy, Barry Judge last February joined LivingSocial as marketing chief, right around the time the daily-deals site looked like a sinking ship. Industry watchers [...]
Marin Software CEO Opens Up After His Company’s Stock Does
Performance Marketing
Marin Software CEO Chris Lien slept pretty well last night, even though today is arguably the most important day in his company’s seven-year history.
Foursquare’s Crowley: Our Users Are Real-World Google Crawlers
Performance Marketing
Foursquare is in the midst of a fundamental paradigm shift, stepping beyond its reputation as the check-in king and toward the more functional (and potentially lucrative) location-recommendation market. Speaking Monday [...]
It’s Adapt-or-Die Time for Daily Deals Firms
Performance Marketing
In 2009, daily deals firms sprouted up on the digital landscape like eager-to-bloom crocus flowers often seen at this time of year. But more recently a late winter freeze has [...]
Andrew Mason Exits Groupon With One of the Best Goodbye Emails Ever
Performance Marketing
Give Andrew Mason credit. He came in like a smart aleck, and that's the way he's going out.
Sources: Criteo Hires Bank for Imminent IPO
Performance Marketing
The ad tech money merry-go-round continues to whirl.