Groupon’s New App Delves Into Cash-Back Grocery Deals
Performance Marketing
Groupon, the website known for offering deals on everything from laser hair removal to designer sunglasses, is moving into the supermarket arena. The daily discount site now offers grocery deals [...]
Priceline Buys OpenTable for $2.6 Billion
Performance Marketing
The Priceline Group has agreed to purchase restaurant digital bookings company OpenTable for $2.6 billion.
Three Years After Disastrous Super Bowl Ad, Groupon Returns to TV
Creativity
After running one of the most widely reviled ads in recent Super Bowl history, Groupon today launched its first TV spot since 2011.
Year of the Troll: Brands Learn to Love Messing With Consumers
Brand Marketing
Is JCPenney drunk tweeting the Super Bowl? Is Sports Illustrated putting Barbie on the cover of its Swimsuit Issue? Does Groupon really think Alexander Hamilton was president?
Groupon Buys Ideeli for $43 Million
Performance Marketing
Groupon has purchased fashion discounts firm Ideeli for $43 million in cash, the companies have announced.
Why Post-O’Shaughnessy LivingSocial Might Not Be Dead In Its Tracks
Brand Marketing
Tim O'Shaughnessy has announced that he will step aside as CEO of LivingSocial after co-founding the company in 2007.