Adam Pincus, a longtime leader in branded content development at MediaCom, has assumed a new role at GroupM Entertainment under CEO Peter Tortorici. In his new job, Pincus becomes evp of programming and production for North America. The position is new and puts Pincus in charge of creating programming for TV and digital properties that GroupM Entertainment invests in.
Web video series projects often finds themselves in limbo. Most brands are less inclined than they were a few years ago to fund such shows on their own. And many Web video companies don't have the ability to write Netflix-like checks for shows without knowing they'll have a few sponsors on board. GroupM Entertainment is looking to help.