Kik’s Next Big Play: An Animated GIF Messaging App
Performance Marketing
The GIF has a future in mobile advertising, especially within messaging apps, according to Kik. The messaging startup, which just raised $38.3 million, has purchased Relay, a GIF-based messaging app [...]
Tango Messaging App Invites Brands to Hit Publish
Performance Marketing
Messaging app Tango is following in the footsteps of competitors like BlackBerry Messenger with the launch of media channels users can follow. Tango Channels is still in testing and will [...]
Yahoo Buys Upstart Snapchat Rival Blink
Performance Marketing
Yahoo is buying its way into the discrete messaging craze with another acquisition. An app called Blink is Yahoo CEO Marissa Mayer’s latest takeover target.
Messaging App Tango Raises $280 Million
Performance Marketing
Tango is the latest messaging app to attract big dollars, with Alibaba Group leading a fundraising roun
One Direction Unveils Best Kik Campaign Ever
Performance Marketing
One Direction, the UK boy band with perfectly mussed hair, got the message about messaging apps. The group and its label Sony Music are reaching fans through a new campaign on [...]
Skype to Buy Messaging App GroupMe
Performance Marketing
As the group messaging market heats up, Skype announced yesterday that it is buying GroupMe, a popular smartphone app that allows users to send texts and make conference calls