Ground Zero

Outsider Agencies Are Drawn to NYC Like Moths to a Flame

New York is a humbling market—but big fish from smaller ponds just can’t seem to stay away.

Lincecum’s avatar is more likable than he is

This commercial from Ground Zero for 2K Sports stars reigning National League Cy Young Award winner Tim Lincecum and his animated counterpart from the popular MLB 2K9 video game. Adweek's […]

Don’t be a sidekick, says Oberto beef jerky

Here are two new Oberto beef jerky spots, part of Ground Zero’s first national TV campaign for the brand. "Eat like an alpha" is the tagline. The "alpha males" shown […]