This Is How Men Grocery Shop
Performance Marketing
Men today are no longer deterred by traditional gender stereotypes. They're putting family before career! They're taking care of the kids! They're doing housework! So it's no surprise that, as [...]
Top 10 Commercials of the Week
Brand Marketing
This week, DirecTV posits that cable is worse than lots of other terrible things, Blake Griffin wants you to "Be amazing," and McDonald's chicken is literally out of this world.
Top 10 Commercials of the Week
Brand Marketing
This week, Bing bashed Google for "Scroogling" your holiday shopping searches, StubHub's ticket tree mourned its piney and formerly ornamented cousin, and Expedia unleashed a rare commercial that will have [...]
Today in Groupon
Performance Marketing
Right now, Groupon chairman Eric Lefkofsky could be regretting some boastful claims he recently made about his soon-to-go-public company.
Armed with Online Research, Consumers Get Thrifty In-Store
Brand Marketing
Brightly colored cardboard displays at the grocery store may no longer be enough to entice consumers to buy.
It’s a brand new day at the Stop & Shop
Creativity
Hot on the heels of Wal-Mart’s new logo, Stop & Shop/Giant unveils a redesign of its own. The grocery chain’s effort looks like half an asterisk. Wal-Mart, perhaps owing to [...]