Why Do So Many People Go Crazy for Wegmans?
Brand Marketing
Late in January, when the Wegmans grocery chain confirmed that it planned to build a store in the Raleigh-Durham-Chapel Hill "Triangle" area of North Carolina, local residents got excited—really excited.
Waitrose Skips the Whimsical but Still Warms Hearts in Its Christmas Ad
Creativity
Christmas storytelling is an annual rite of advertising one-upsmanship in Britain. But how can you weave a heart-warming tale while still keeping your product front and center? U.K. grocery chain [...]
When a Competitor Was Caught Upselling, This Grocery Chain Had the Perfect Response
Creativity
British supermarket chain Sainsbury's had a bit of an awkward social media moment this week, when a customer noticed a sign encouraging employees to squeeze patrons for more money.
9 Sneaky Marketing Tricks We Fall for Every Time We Shop
Creativity
We all know we're being manipulated every time we shop, but it can still be unnerving to see the true extent of mind games being played on us. That's why [...]
Adweek’s Top 5 Commercials of the Week
Brand Marketing
As the tulips pop and the winter garb is tucked away in the backs of closets, some of the brands that gave us our biggest ad hits of the week [...]
A Look at How Women Grocery Shop
Performance Marketing
These days, ladies are all about the labels in the grocery store. With the help of mobile devices and coupons, they tend toward the healthiest food at the best prices, [...]