Grip Limited

Infographic: The Crazy Personalities of 5 Archetypal Agency People

Here's an oldie, but new to us: The Anatomy of an Agency infographic from Grip Limited, offering pretty spot-on portraits of agency people (art director, copywriter, account person, developer, finance person) based on their peculiar tastes and habits. This infographic was done by Julia Morra and Trevor Gourley. Via Design Taxi.

Cops Aren’t There to Check Your Balls for You, Cancer PSA Reminds Guys

In every sense, testicular care is a delicate matter. So while it can be a bit weird and uncomfortable to feel yourself up every so often, nonprofit Testicular Cancer Canada makes the point that it's each guy's job—and no one else's—to check his balls for lumps.

Adweek’s Top 10 Commercials of the Week


Taco Bell Brings Doritos Locos Tacos to Canada, Makes Critics Literally Eat Their Words

Be careful what you say about Taco Bell in Canada. The chain is liable to etch your angry rants on taco shells and force them down your throat. That's what happened in this stunt from ad agency Grip Limited in Toronto, which marked the long-awaited arrival of the celebrated Doritos Locos Tacos in the country by using a special laser to burn exasperated tweets from impatient customers right on the first batch of shells—and then invited those same customers to a "special fan event" where they literally ate their words. Back in the U.S., meanwhile, Taco Bell has rolled out the new Fiery Doritos Locos Tacos, and is promoting them with two new spots from Deutsch LA. The first, titled "The World's Most Hottest Idea," shows various people discussing the spicy taco's flavor, oblivious to actual fires erupting around them. (Note the movie marquee in the last frame, "Gordy and Brian Take on Delaware," which refers to the creative team who created the spot.) The other new spot, "No Pican," is the first commercial from the Deutsch LAtino multicultural marketing practice, and will target Latino audiences. See those two spots, and credits for all three, below. brightcove.createExperiences();

Pizza Hut Sketches Art Masterpieces on Pizza Boxes Live on YouTube

Weird, but also pretty neat: On Tuesday, Pizza Hut Canada streamed live YouTube video of an illustrator sketching commenter-suggested images on pizza boxes. It's a bit reminiscent of that artist who promised to hand draw every new Twitter follower (before bailing when he realized how many people would click a button in exchange for a free picture of themselves). Pizza Hut is calling its marketing gimmick art. It's hard to imagine anyone rushing to frame the sketches and hang them on the wall. But they do include random bits of genius, like a pizza eating a man, a porcupine in a balloon factory and "Lady 'Za 'Za" wearing a dress made of pizza (instead of, say, one made of meat). There are also less appetizing sketches, like a "big slice of pizza pushing a baby slice of pizza in a stroller made of cheese." Because it wouldn't really be a pizza box—or advertising—if it weren't covered in melted goop. Now, sit back and enjoy seven and a half hours of footage from the event at the videos below. Agency: Grip Limited in Toronto.

Ad Agency That Put 10-Year-Olds in Charge Has Now Made a Movie

Not content with the traditional advertising methods of TV spots and simple product placement in movies, Canada's Labatt Brewing is financing a feature-length film through its Kokanee brand. The film is called The Movie Out Here, and it's a buddy comedy written by Kokanee's ad agency, Grip Limited.

If 10-Year-Olds Ran an Ad Agency

Are you better at advertising than a 5th grader? Probably not, judging by this entertaining video from Grip Limited, a Toronto ad agency that celebrated its 10th birthday recently by putting a bunch of 10-year-olds in charge of the place.