Grey Group Wants to Turn Innovative Ideas Into Businesses
Performance Marketing
Grey Group wants to do more than think of good ideas—It wants to turn them into actual business models with real products that make real revenue.
Grey China Put Up an Exhibition of Ultrasound Photos to Protest Selective Abortion of Girls
Creativity
According to various surveys, men outnumber women in China by tens of millions more than three decades after the Communist Party instituted its infamous "one-child policy" following the 1976 death [...]
Moviegoers Excited About Gun-Filled Blockbuster Are Tricked Into Seeing Real Gun Violence
Creativity
States United to Prevent Gun Violence and Grey New York have made celebrated gun-control PSAs together for years. Now, they back with another powerful video, following up 2015's famous "Gun [...]
How Volvo Stole Energy From Other Cars on a California Highway to Power This SUV
Creativity
Volvo's new XC90 T8 hybrid is more than just a potential getaway car. It's a twin-engine thief that steals power from other vehicles. At least, that's how the seven-seat SUV [...]
DeAngelo Williams and Other NFL Stars Do Their Daughters’ Hair in Charming Pantene Ads
Creativity
Three NFL stars play a new position—coiffeur—and attempt to give their young daughters hairdos in these charming spots by Grey for Procter & Gamble's Pantene. The work extends the shampoo [...]
NFL’s Cute Super Bowl Ad Celebrates the Babies Born 9 Months Later in Winning Cities
Brand Marketing
What a difference a year makes. In 2015, the NFL used its Super Bowl commercial time to talk about domestic violence. This year, it's celebrating domestic bliss.