Grey

Will Febreze’s First-Ever Super Bowl Ad Pass the Smell Test?

Febreze doesn't want you to stink up the bathroom on Super Bowl Sunday.

Grey New York Names Its First Chief Executive Officer

Today, Grey announced the WPP agency has promoted longtime partner and account director Debby Reiner to CEO of its flagship office in Manhattan. It's a new position, announced by global president Michael Houston during the agency's holiday Town Hall meeting this morning.

Ad of the Day: Ronda Rousey Shows ‘Strong is Beautiful’ in This New Pantene Campaign

Ronda Rousey shows that women contain multitudes—they can be strong, and beautiful, and whatever they want to be—in a new campaign for Pantene from Grey in New York. 

The Salvation Army’s Clever Facebook 360 Photos Show Poverty Lurking Just Out of View

Grey's holiday appeal for the Salvation Army in Canada makes impressive use of Facebook 360 photos to give users a more rounded view of poverty.  At first glance, posts resemble typical yuletide fare, with smiling parents and kids wishing their families and friends a Merry Christmas, complete with festive trees and colorful lights in the background. 

Teams From Deutsch and Grey Won the First YouTube Creative Hack With These 6-Second Ads

Seven hours might not seem like much time for two people to conceive and produce three video ads of anything resembling decent strategic quality. But if the spots are short enough, and the creatives are good enough, it's plenty doable. That's the gist of a YouTube victory lap, after a handful of U.S. creatives won the top prizes in a special competition at the Spikes Asia advertising awards show in Singapore—creating zippy 6-second ads for the country's tourism board on unusually short notice, in honor of the video site's new so-called "bumper" ad format.

Y&R Looks to Build on Its Momentum With New Global President and Other Key Hires

David Patton has been named global president of Y&R, effective January 2017. Patton will be based in the London office and will report to the agency's global chief executive David Sable.

Maëva Berthelot Dances Around an Empty London in This Striking Ad for Bose

A lone dancer, Maëva Berthelot, gorgeously freestyles her way through London's empty streets. The sun is out, and the scene is bright—not quite desolate—as she twists and weaves across plazas, around street corners, and through the Tube, all devoid of life. "Alchemy," a 2014 electro R&B track from TĀLĀ (since signed to Columbia), plays in the background, and seems to more than make up for the absence of other humans. And it all leads up to a product pitch for Bose headphones in this new ad from Grey London.

Ad of the Day: Tituss Burgess of Unbreakable Kimmy Schmidt Gets Feisty for Downy

Comic actor Tituss Burgess invades the laundry room in Grey's latest work for Downy, which promises "a fresh too feisty to quit." Frankly, we don't want our clothes getting too feisty. Especially the boxers.

How Starburst’s Little Lad Inspired Wheat Thins’ Famous ‘Family Guy’ Ad

What does Starburst's classic "Bus Station" commercial, with the Little Lad, have in common with the famous Wheat Thins Family Guy spot? Lots and lots of mentions of the product name—a gag that Lisa Topol used to great effect in crafting the latter spot when she was a creative director at Being in 2012.

Ad of the Day: Volvo’s Ads Are Getting Artful and Cryptic, and Maybe That’s a Good Thing

A dark diner in Anywhere, USA. A writer chasing his invisible muse. A tree set aflame in the midst of a desert. One lone buffalo, roaming.