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Will Febreze’s First-Ever Super Bowl Ad Pass the Smell Test?

Brand Marketing

Febreze doesn't want you to stink up the bathroom on Super Bowl Sunday.


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Y&R Looks to Build on Its Momentum With New Global President and Other Key Hires

Brand Marketing

David Patton has been named global president of Y&R, effective January 2017. Patton will be based in the London office and will report to the agency's global chief executive David [...]

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Maëva Berthelot Dances Around an Empty London in This Striking Ad for Bose

Creativity

A lone dancer, Maëva Berthelot, gorgeously freestyles her way through London's empty streets. The sun is out, and the scene is bright—not quite desolate—as she twists and weaves across plazas, [...]

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Ad of the Day: Tituss Burgess of Unbreakable Kimmy Schmidt Gets Feisty for Downy

Brand Marketing

Comic actor Tituss Burgess invades the laundry room in Grey's latest work for Downy, which promises "a fresh too feisty to quit." Frankly, we don't want our clothes getting too [...]

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How Starburst’s Little Lad Inspired Wheat Thins’ Famous ‘Family Guy’ Ad

Adweek Original Video

What does Starburst's classic "Bus Station" commercial, with the Little Lad, have in common with the famous Wheat Thins Family Guy spot? Lots and lots of mentions of the product [...]

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Ad of the Day: Volvo’s Ads Are Getting Artful and Cryptic, and Maybe That’s a Good Thing

Brand Marketing

A dark diner in Anywhere, USA. A writer chasing his invisible muse. A tree set aflame in the midst of a desert. One lone buffalo, roaming.