Grey New York

Why Mainstream Brands Like Nike and Clairol Are Putting Trans Stories Front and Center

In early August, Nike aired a 30-second spot during NBC's prime-time coverage of the Olympics featuring triathlete Chris Mosier, the first transgender athlete to make a U.S. men's national team.

Clairol Brings Back the First Black Transgender Fashion Model in Its Lovely New Campaign

In December, New York magazine's fashion vertical, The Cut, ran a cover story about Tracey Africa Norman, the first black transgender model to work for magazines like Essence and brands like Clairol.

All 32 NFL Teams Took a Break From Their Rivalries to Unite for the Olympics

What's more American than mom and apple pie? Or, as Bob Dylan asked in Jeep's Super Bowl spot, "What's more American than America?"One possible answer is the National Football League.Professional pigskin may be the United States' most popular sport by a mile (or at least 100 yards), but it has never made a paid appearance in the Olympic Games ... until now.The NFL debuted its first Olympics ad in the opening days of this year's games with "One Team," created by Grey New York. The work was developed in collaboration with the NFL, the U.S. Olympic Committee and some dedicated groundskeepers.

New York’s Droga5, Grey and McCann All Crushed Cannes With More Than 20 Lions Each

It was a good year to be a New York agency at the Cannes Lions International Festival of Creativity with McCann New York, Grey New York and Droga5 all scoring some serious hardware in 2016. 

Grey Group Wants to Turn Innovative Ideas Into Businesses

Grey Group wants to do more than think of good ideas—It wants to turn them into actual business models with real products that make real revenue.

Kevin Bacon Humorously Promotes Eggs Again, This Time by Singing With His Brother

Last year, the American Egg Board belatedly recognized that the best complement for eggs is bacon (actor Kevin Bacon, that is).

NFL and No More Are Running Another Subtle Super Bowl Spot on Domestic Violence

No More is returning to the Super Bowl with a public awareness spot that uses a text message exchange between two friends to alert viewers to the signs of domestic violence and sexual assault.

How to Win the Super Bowl Without Spending $5 Million on a 30-Second Spot

Like other advertisers, Volvo last year said no thanks to plunking down more than $4 million for a 30-second Super Bowl spot. But it didn't sit on the sidelines.

Roadkill Raps in This Insane Road-Safety PSA That’s Selling Something Else, Too

What do wiper blades have to do with the safety of your state's wild animals? Why does the Humane Society care about windshields in the first place? And how does a throwback music video powered by synth riffs and retro raps fit into the equation? Turns out the Humane Society and Bosch North America share an interest in saving would-be roadkill and their glorious nuts/stink glands from drivers whose windshields aren't clear enough to see the road on dark, rainy nights.

6 of the Clever and Powerful Marketing Moments That Made Grey Great in 2015

With a staggering 113 Cannes Lions spread across 18 offices in 2015, Grey's global network tripled its previous record of trophies from the industry's top festival and proved it is […]