In early August, Nike aired a 30-second spot during NBC's prime-time coverage of the Olympics featuring triathlete Chris Mosier, the first transgender athlete to make a U.S. men's national team.
Grey New York
In December, New York magazine's fashion vertical, The Cut, ran a cover story about Tracey Africa Norman, the first black transgender model to work for magazines like Essence and brands like Clairol.
What's more American than mom and apple pie? Or, as Bob Dylan asked in Jeep's Super Bowl spot, "What's more American than America?" One possible answer is the National Football League. Professional pigskin may be the United States' most popular sport by a mile (or at least 100 yards), but it has never made a paid appearance in the Olympic Games ... until now. The NFL debuted its first Olympics ad in the opening days of this year's games with "One Team," created by Grey New York. The work was developed in collaboration with the NFL, the U.S. Olympic Committee and some dedicated groundskeepers.
It was a good year to be a New York agency at the Cannes Lions International Festival of Creativity with McCann New York, Grey New York and Droga5 all scoring some serious hardware in 2016.
Grey Group wants to do more than think of good ideas—It wants to turn them into actual business models with real products that make real revenue.
Last year, the American Egg Board belatedly recognized that the best complement for eggs is bacon (actor Kevin Bacon, that is).
No More is returning to the Super Bowl with a public awareness spot that uses a text message exchange between two friends to alert viewers to the signs of domestic violence and sexual assault.
Like other advertisers, Volvo last year said no thanks to plunking down more than $4 million for a 30-second Super Bowl spot. But it didn't sit on the sidelines.
What do wiper blades have to do with the safety of your state's wild animals? Why does the Humane Society care about windshields in the first place? And how does a throwback music video powered by synth riffs and retro raps fit into the equation? Turns out the Humane Society and Bosch North America share an interest in saving would-be roadkill and their glorious nuts/stink glands from drivers whose windshields aren't clear enough to see the road on dark, rainy nights.
With a staggering 113 Cannes Lions spread across 18 offices in 2015, Grey's global network tripled its previous record of trophies from the industry's top festival and proved it is […]