Grey London

Grey London Wants to Change the WWF Logo From a Panda to a Disappearing Polar Bear

The World Wildlife Fund, dedicated to protecting the future of nature, has used the giant panda in its iconic black and white logo since 1961. But should the logo be updated, since the panda is no longer in danger of becoming extinct—but other wildlife is in critical danger due to global warming?  In September, the International Union for Conservation of Nature announced that the giant panda is no longer an endangered species, but rather "vulnerable." But while giant pandas may be safe for the time being, polar bears aren't as lucky.  Recently, Grey London saw a report that said with the rise of global warming polar bear numbers are likely to fall by one-third in the next 40 years. A major cause of that is human activity. With that in mind, a group of creatives from the agency came up with a new WWF logo, featuring the poster animal for climate change—the polar bear. 

Häagen-Dazs Fills Its Instagram With Great Wimbledon Pics of Fans, Not Players

What do tennis and ice cream have in common? They're both irresistibly exciting, according to a new Wimbledon campaign from Häagen-Dazs, featuring crowd reactions from the stands of the annual London tennis tournament that's now in its second week.  Grey London hired fashion photographer Adam Katz Sinding, known for his streetside style portraits, to capture the highs and lows of courtside fans for the ice cream brand's Instagram. His crisp, vibrant shots of attendees range from unbridled joy to awe, horror, anticipation and suspense.

Grey London Hit Hard as Nils Leonard, Lucy Jameson, Natalie Graeme Resign en Masse

Grey London found itself reeling Tuesday as its top three executives announced their resignations en masse.

6 of the Clever and Powerful Marketing Moments That Made Grey Great in 2015

With a staggering 113 Cannes Lions spread across 18 offices in 2015, Grey's global network tripled its previous record of trophies from the industry's top festival and proved it is […]

Volvo Finds Another Use for LifePaint: Keeping Kids Safe and Illuminated on Halloween

Volvo's LifePaint—an invisible, spray-on substance—was invented to take some of the fear out of cycling at night. And now, it's being put to good use on the scariest night of the year.

Ad of the Day: Old El Paso Brings Brits to Mexico for a Beautifully Shot Tour of Traditional Cuisine

It's rare (and probably unprecedented) that we'd recommend watching 5-minute ads for pre-packaged Mexican food, but these are worth making an exception.

Ad of the Day: Everyday Moments Go From Boring to Badass With This U.K. Energy Drink

No matter how menial the task, there's a unique joy in looking smooth as hell while doing it. (Just ask this guy, if you can figure out who he is.)

Ad of the Day: HSBC Travels 40 Years in One Remarkable Elevator Ride

Grey London does a top-flight job of capturing the intensely personal nature of running and growing a business in "Lift," a 90-second film for HSBC.

Nils Leonard of Grey London Talks Culture, Creativity and That Infamous Adweek Column

  Photo: Alfred Maskeroni

Awkward Around People With Disabilities? These Ads Want to Help

Ever met someone with a disability and felt unsure what to say or how to even shake hands? If so, you're not alone, and British advocacy group Scope is here to help end the awkwardness. Grey London worked with Scope to create a campaign "based on the insight that most people don’t know how to act around disabled people—which usually doesn't come from deep-seated prejudice but is due, primarily, to 'innocent ignorance.'" The ads below show situations that almost anyone will recognize: How to shake a hand that isn't there, how to get the attention of someone you've realized is deaf and how to talk to someone in a wheelchair without looking like you're trying to comfort a child. Offering play-by-play commentary on the situations is Channel 4 presenter Alex Brooker, who was born with multiple disabilities and wears a prosthetic leg. The "End the Awkwardness" campaign strikes a great balance of tackling a real barrier between people while also avoiding the implication that you should feel like a monster for making the occasional social blunder.  "We're extending the hand of friendship to those who feel awkward around disability," says Vicki Maguire, deputy ecd at Grey London. "This is not a blame game. There's often no malice involved—many people just don't know how to act. We've had great success with education through comedy, and our aim here is to remove the stigma that often exists around disability. It's time to break the ice." The campaign has a quiz to help determine your awkwardness level. Despite having friends with a wide range of disabilities, I tried to be honest with my answers and learned that I'm "a big dollop of cringe." The site's advice? "Next time you feel a nervous laugh or 'what the heck do I do now' coming on, stay calm and just remember, you can do this."