Grey Goose and Chase Are Sponsoring Andy Roddick’s U.S. Open Periscope Livestreams
Performance Marketing
If you want to listen to Andy Roddick as he Periscopes the U.S. Open in the coming days, Grey Goose vodka and Chase are making it happen for you.
Bacardi Is Mindshare’s 3rd Big Win This Year
Brand Marketing
Mindshare’s Bacardi win in the U.S. comes on the heels of a couple of other significant prizes so far this year.
Bacardi Issues RFP for U.S. Media Business
Brand Marketing
The request for proposals that Bacardi USA distributed to interested agencies in the company’s U.S. media review is due back in the next few weeks, according to sources. Yes, Bacardi’s [...]
Inside R/GA’s ‘Hotel Noir’ Strategy
Brand Marketing
Add Grey Goose to the list of brands hiring popular Instagrammers to help get its message out.
Sapporo Taps KSL Media to Help Increase its U.S. Presence
Brand Marketing
In a move intended to broaden its footprint in the American market, Sapporo has selected KSL Media to undertake its media buying and planning efforts in North America.
First Mover: Lyle Tick
Brand Marketing
What will you miss most about agency life? Thinking every day about multiple categories and multiple brands. It takes a bit of mental dexterity and a little bit of ADD [...]