Grey Group wants to do more than think of good ideas—It wants to turn them into actual business models with real products that make real revenue.
Old Spice gave us "The Man Your Man Could Smell Like." But what if you'd rather reek like a dusty old pickup rather than an average guy armed with a brand-name deodorant? At last month's North American International Auto Show, Ally Auto—the auto financing unit of Ally Bank—picked a fragrant way to make its booth stand out by featuring eight auto-themed colognes ranging from "Muscle Car" to "Family Wagon." The former allegedly combines nitrous oxide, testosterone and burnt rubber, while the latter is said to consist of the essence of baby wipes, crayons and regret.
At one time or another, we'd all like to fancy ourselves as rebels. But how rebellious are we, really?
Grey New York is expanding its services by launching a new department focused on a unique sort of skill set: talent management.
The Whitney Museum of American Art has never done much branding, allowing its longtime Marcel Breuer-designed home—a Modernist hulk at architectural odds with its posh Upper East Side surroundings—to explain its attitude about the art inside.
Lincoln Financial Group is in the late stages of a creative search. The company, which last year spent about $25 million in media, is weighing three finalists for its creative account, according to sources. The sources identified the shops as Grey, FCB and Kirshenbaum Bond Senecal + Partners.
Atlanta Falcons CMO Jim Smith is rewarding loyal season ticket holders with the kind of stadium “memories” they can’t get from watching on TV at home. For the second year, Smith is offering season-long fans game-day “experiences” such as a visit from team cheerleaders to their seat. Or a spot on the field during player introductions at the Georgia Dome.
Last week, TNT revealed that it was launching an actual "Ewing Energies" gas station in the U.S. to promote the third season of its reboot of Dallas, the iconic 1980s Friday night soap opera.
CVS has narrowed its creative search to a relatively long list of finalists, with contenders including incumbent Arnold and corporate sibling Havas Worldwide; BBDO; Grey; Ogilvy & Mather and Lowe Campbell Ewald, sources said.