Greg D’Alba

5 Ways Marketers Need to Rethink Their Approach to Sports Partnerships

Sports are inherently nostalgic. We all share memories of that game-winning play or agonizing defeat. These moments never leave us. They become a part of our lives.

Steve Koonin Out at Turner

After a 14-year stint with Turner Entertainment Networks, where he most recently served as the division’s president, Steve Koonin is leaving the cable programming giant to assume the role of CEO of the NBA’s Atlanta Hawks franchise.

Turner Taps Donna Speciale to Oversee Integrated TV, Digital Sales

On the eve of the 2014-15 upfront, Turner Broadcasting System has begun making sweeping changes in the structure of its ad sales unit, and as a result, one well-respected veteran will be leaving the company.

Turner Embraces Programmatic

For many years, Turner (as well as ESPN) was the face of the big media caution when it came to online ad automation.

David Levy Named President of Turner Broadcasting System

Turner Sports boss and advertising/affiliate sales president David Levy on Monday was promoted to the role of president of the entire Turner Broadcasting System, Inc. operation.

How CNN Sells Breaking News

CNN took plenty of heat yesterday for its extensive coverage of Carnival’s ill-fated “Poop Cruise”—upon losing power in the Gulf of Mexico, the cruise ship Triumph transformed into a drifting hellscape of overflowing toile

Donna Speciale Jumps to Turner

Another preeminent media agency veteran has hopped over to the other side of the negotiating table, as MediaVest ace Donna Speciale has accepted the top ad sales post at Turner Broadcasting System’s entertainment division.