Green

Snowmen Migrate North to Colder Weather in Quirky Mockumentary About Climate Change

In the meadow, we can build a snowman … can't we? Rising temperatures resulting from climate change can put the kibosh on such seasonal fun. And more important, increasing heat threatens all manner of species on planet Earth, including human beings. That's the message of "Save Our Snowmen," a public-service campaign dropping today from Cool Effect, an online crowdfunding platform that backs carbon-reduction initiatives.

The World Wildlife Fund Made These Creepy Halloween Masks of Environmental Horrors

On Halloween, our greatest fears become playthings, cheeky options for dress-up and candy. But who's seriously afraid of vampires, zombies and werewolves anymore?  Our fears have changed. And the World Wildlife Fund of Canada thinks costumes should, too. With help from Sid Lee Toronto and the Sid Lee Collective, it's getting into the holiday spirit with a line of masks that depict—wait for it!—blood-curdling environmental issues. 

Ad of the Day: This Superb Stop-Motion Film Pleads Heartbreakingly for Wildlife Conservation

There are things we just don't see—remote places under the sea, in the savannah or covered in snow, whose joys, dramas and tragedies we aren't privy to. And yet we affect them. 

Shell’s Music Video About Sustainable Energy Is Catchy as Hell. But Will Anyone Believe It?

When you've been around 126 years or so, it's tough changing people's perceptions of who you are and what you stand for. But the easiest way of hacking into somebody's head is, well, finding the right beat.  Shell just released "Best Day of My Life," a catchy, colorful music video featuring Jennifer Hudson, Luan Santana, Pixie Lott, Yemi Alade, #TanWeiWei and Steve Aoki. This is part of its ongoing "#makethefuture" campaign, so seven energy innovations also appear. 

How a Juice Brand Used Unpaid Celebs to Get Fans Clamoring for a Drink Made of Charcoal

Never mind goji berries, chia seeds and kale. On Sept. 9, Suja Juice, a trendy entry in the ongoing battle for our superfood dollars, released Midnight Tonic, an all-black, limited-edition beverage that it spent weeks seeding, without explanation, to health-conscious celebrities with active social media lives. 

Clinton Fires Back on Race With Ad Featuring Trump’s Own Comments About ‘the Blacks’

Donald Trump hasn't been mincing words with his views on Hillary Clinton's race relations, calling her "a bigot" during a Mississippi campaign stop this week.

This Pepsi Spoof Aims to Ruin Cindy Crawford’s Classic Ad Forever

A new ad from a consumer activist group is taking aim at Pepsi's sourcing practices by spoofing one of the soft drink company's most famous commercials—Cindy Crawford's roadside gas station spot from the 1992 Super Bowl. In the parody, created by nonprofit SumOfUs, a svelte brunette pulls up to a small town fueling station. Two young boys playing catch in a nearby yard stop and gape as she struts—in a tight white tanktop and cutoff shorts—to the vending machine, grabs a Crystal Pepsi and proceeds to chug it. The similarities to the original end there, as the scene takes a fast downward spiral into disturbing territory. 

Kids Try to Solve Climate Change in PSA Campaign, Because Grownups Certainly Aren’t

Climate change isn't your problem—it's your children's problem. At least, it will be if the world's current crop of adults fail to act.  A new campaign from the government of Ontario, brought to you by Grey Canada, makes that very argument with help from pop environmentalist David Suzuki. In the first ad, Suzuki lectures an auditorium full of kids on the failure of grownups to sufficiently address global warming: 

Want Fresh Produce? This Agency Helped a Grocer Grow Food Right in the Store

As if self-checkout and bagging our own groceries at the supermarket weren't humiliating enough, now we're expected to harvest our own vegetables in the produce section!  Supermarket chain Zona Sul recently transformed shelves at its Rio de Janeiro-based flagship store into vegetable gardens, encouraging customers to dig into the soil to pick lettuce, basil, peppers and scallions.  "We mainly wanted to reach Zona Sul customers who shop for vegetables in other locations, such as street markets or vegetable-specific stores," Fábio Onofre, creative director at agency WMcCann Rio, tells AdFreak. "Those are the customers that still think they can find fresher food elsewhere. This way, we could truly show them that at Zona Sul, everything is really, really fresh."

DDB Turned Lonely Island’s ‘I Just Had Sex’ Into a Song About Endangered Species

Yeah, they hit that. Want to hear the deets? Some swaggering cartoon pandas sing a slightly more animalistic version of Lonely Island's viral blockbuster "I Just Had Sex" in a new campaign about endangered wildlife. Those bears aren't looking for back slaps just because they got lucky, though. They're propagating the species. So it's OK if they tell the world about their adventures in shagging, even if they admit their partner ate bamboo the whole time. (Doesn't matter, had sex!)