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Here’s How Far Super Bowl Marketing Has Come in Its 50-Year History

Brand Marketing

During the first Super Bowl a half-century ago, Green Bay Packers coach Vince Lombardi threw a fit when the second-half kickoff had to be done over. The reason? NBC held [...]


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Dallas Cowboys Are Tops on TV, if Not in Your Hearts

Convergent TV

Love ‘em or loathe ‘em—and according to a recent poll, most of us fall into the latter camp—the Dallas Cowboys always draw a crowd. So much so that five of [...]

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Wild Card Weekend Puts Up Huge Ratings

Convergent TV

In a season of white-knuckle finishes, the NFL’s Wild Card Weekend did not disappoint, as three of the four playoff games came down to the wire. And as the nail-biting [...]

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First Mover: Joe Rospars

Brand Marketing

Specs Age 31 Ongoing gig Founding partner and creative director at Blue State Digital

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5 New Social Media Measures of an NFL Fiasco

Performance Marketing

While Las Vegas is probably a safe bet in terms of what’s truly driving the National Football League’s sudden focus on quickly settling negotiations with it

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Old Spice Throws an Incomplete Pass to Greg Jennings

Creativity

Old Spice's first ad with Green Bay Packers star Greg Jennings tries hard to replicate the inspired, random weirdness of the brand's work with Isaiah Mustafa and Terry Crews. Alas, [...]