Here’s How Far Super Bowl Marketing Has Come in Its 50-Year History
Brand Marketing
During the first Super Bowl a half-century ago, Green Bay Packers coach Vince Lombardi threw a fit when the second-half kickoff had to be done over. The reason? NBC held [...]
Dallas Cowboys Are Tops on TV, if Not in Your Hearts
Love ‘em or loathe ‘em—and according to a recent poll, most of us fall into the latter camp—the Dallas Cowboys always draw a crowd. So much so that five of [...]
Wild Card Weekend Puts Up Huge Ratings
In a season of white-knuckle finishes, the NFL’s Wild Card Weekend did not disappoint, as three of the four playoff games came down to the wire. And as the nail-biting [...]
First Mover: Joe Rospars
Brand Marketing
Specs Age 31 Ongoing gig Founding partner and creative director at Blue State Digital
5 New Social Media Measures of an NFL Fiasco
Performance Marketing
While Las Vegas is probably a safe bet in terms of what’s truly driving the National Football League’s sudden focus on quickly settling negotiations with it
Old Spice Throws an Incomplete Pass to Greg Jennings
Creativity
Old Spice's first ad with Green Bay Packers star Greg Jennings tries hard to replicate the inspired, random weirdness of the brand's work with Isaiah Mustafa and Terry Crews. Alas, [...]