‘League of War’ Maker Taps First Agency to Help It Compete With Mobile Gaming’s Biggest Names

Japan-based mobile game maker GREE International has named Goodby Silverstein & Partners as its first creative agency of record. GS&P beat out four competitors in a review.

Mobile Apps Compete for Holiday Downloads

Christmas morning is a gift to app developers. Once folks unwrap their new tablets or smartphones, among the first things they do is load them up with apps.