Gravity

A+E Networks to Use AOL’s Programmatic Platform in Massive Deal

AOL has struck a deal with A+E Networks that will allow A+E Networks to use AOL's programmatic ad platform, ONE By AOL, and publisher solutions that includes an upfront ad commitment.

Gannett Debuts an Immersive Mobile Version of Its Gravity Ad Unit

Gannett is looking to give smartphone users an IMAX-style experience, launching a mobile version of its Gravity advertising technology.

Gravity May Help AOL Fix Video Discovery

Here's one way that Gravity, AOL's latest technology acquisition, could help the entire Web video industry: fix discovery.

AOL to Acquire Personalization Tech Firm Gravity

AOL has agreed to acquire Gravity, a Los Angeles, Calif.-based technology company which aims to improve content discovery through vast reams of user data. According to The Wall Street Journal, the deal is for at least $83 million.

Fun Parody of Gravity Trailer Is Set in That Other Huge, Terrifying Void: an Ikea Store

Few things are more perilous and panic-inducing than getting separated from your companions in an Ikea—an experience that some young filmmakers have now captured in a perfect parody of the trailer for Gravity.

Sandra Bullock Is Lost in Space, Dracula Is Back and JFK Gets Shot Again [Video]

It's a rare occasion when the two leads of the week's biggest new movie have a combined age of more than 100 years, especially when one of them isn't Woody Allen. But in Alberto Cuaron's Gravity, Sandra Bullock and George Clooney are ideal.

How to Attract Eyeballs to Branded Content

Web publishers and big brands are starting to feel the pull of Gravity.

Denis Leary Once Again Strongly Suggests You Buy a Ford F-150

For anyone still stinging over Denis Leary's violent and untimely death at the hands of a giant half-lizard guy in the latest Spider-Man flick (oh sorry, were you waiting for the DVD?), you can catch the motor-mouthed actor in a new series of Ford F-150 ads. The combo live-action/motion-graphics spots aim to sell the fuel efficiency, not just the torque, of the big truck. (The F-150, by the way, has again topped Autodata's list of hottest-selling vehicles in the country, according to USA Today). The quick-cut, propaganda-poster-style images are a nice accompaniment to Leary's rapid-fire voiceover, coming from Ford's Team Detroit and Gravity, a design, visual effects and branding shop. The message of all previous Leary spots for the F-150 since 2008 remains: Buy one already, or he will think you're a total douche.