Grand Effie

American Greetings’ Mother’s Day Video Takes Top Prize at Effie Awards

After a strong showing at last month's One Show, Mullen Lowe's "World's Toughest Job" ad for American Greetings claimed the top prize tonight at the Effie Awards.

Ogilvy’s ‘Sketches’ for Dove Takes Grand Effie

The applause for Dove’s “Sketches” campaign from Ogilvy & Mather continued tonight, with the brand and agency claiming the top prize at the Effie Awards in New York.

And the 2013 Grand Effie Goes to …

Wieden + Kennedy’s two-year stranglehold on the Grand Effie has ended.

Wieden Repeats as Grand Effie Winner

Wieden + Kennedy beat back an unusually long list of finalists to win the Grand Effie tonight for its “Imported from Detroit” campaign for Chrysler.

Grand Effie Winner Hard to Beat

Add Grand Effie to the mound of awards that Procter & Gamble's popular Old Spice campaign has amassed since last year.