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American Greetings’ Mother’s Day Video Takes Top Prize at Effie Awards

Brand Marketing

By Andrew McMains

After a strong showing at last month's One Show, Mullen Lowe's "World's Toughest Job" ad for American Greetings claimed the top prize tonight at the Effie Awards.

Brand Marketing

Ogilvy’s ‘Sketches’ for Dove Takes Grand Effie

By Andrew McMains

Brand Marketing

And the 2013 Grand Effie Goes to …

By Andrew McMains

Brand Marketing

Wieden Repeats as Grand Effie Winner

By Andrew McMains

Brand Marketing

Grand Effie Winner Hard to Beat

By Andrew McMains