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Squarespace Celebrates Leon Bridges’ Meteoric Rise to Nominee in Grammys Ad

Performance Marketing

It would be unfair to call the rise of Leon Bridges a Cinderella story. The talented young soul singer has worked far too hard to explain it away to miracles [...]


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Pepsi Gives the Grammys Its Own Halftime Show in Lengthy Song and Dance

Creativity

Super Bowl halftime sponsor Pepsi decided to get an early start on Sunday night when the gridiron met the Grammys for an NFL-style extravaganza featuring the musical stylings of football [...]

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Macklemore Gives Surprise Performance on a Bronx Bus to Promote the Grammys

Creativity

To help promote the Jan. 26 telecast of the Grammy Awards, Macklemore and Ryan Lewis treated (or perhaps subjected) some Bronx, N.Y., bus riders to a taste of their No. [...]

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OMD to Host First Upfront-like Session for Branded Content Projects

Brand Marketing

Media powerhouse OMD will bring big money and big ideas together in a first-of-its kind Hollywood event this week that will put deep-pocketed advertisers directly in touch with cutting-edge content [...]

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These Are the Biggest Hurdles Facing Social TV

Convergent TV

TV has a new love—that little blue Twitter bird. And like any new infatuation, the promise of what’s to come is almost too good to be true.

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Target ‘Snacks’ Around Super Bowl Spend

Performance Marketing

Target isn't advertising in the Super Bowl, but the big-box retailer hopes to garner consumers' attention anyway, with a mobile game called Snack Bowl.