It's been two weeks since Super Bowl 50, but CBS is still on a ratings roll. For the week ending Feb. 21, CBS aired all of the top 11 broadcast shows in total viewers, marking the second consecutive week that the network claimed the 10 most-watched broadcast programs.
Best lip-syncing ever? This fun, innovative spot from TBWA\Chiat\Day, touting the Feb. 15 Grammy Awards telecast on CBS, takes the practice in an unexpected direction.
Arby's brand president and marketing boss Rob Lynch realized shortly after joining the fast-food chain famous for those stacked-to-the-ceiling roast beef sandwiches that he had his work cut out for him.
If you were among the 25 million people who watched the Grammy Awards last month, you also watched Evan Greene's act. As CMO of the Recording Academy, Greene's responsibilities include all the PR and digital strategy for the legendary awards show.
Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek:
The Grammy Awards will make even a long-maned, bearded, hard-rock dude head bang to Taylor Swift, according to this new ad from TBWA\Chiat\Day. It's a preposterous conceit, even if Taylor Swift's long hair at last year's Grammys show generated the illusion of impressive head banging skills. Hard-rock dudes do not head bang to pop-country music. At least not in public places—even while wearing earbuds.
To help promote the Jan. 26 telecast of the Grammy Awards, Macklemore and Ryan Lewis treated (or perhaps subjected) some Bronx, N.Y., bus riders to a taste of their No. 1 hit "Can't Hold Us." The duo is nominated for seven honors this year, including album of the year. Commuters dance and clap along to the beat and seem to be admirably enthusiastic, considering how few were likely Macklemore fans. You'd have to go all the way to Denmark to find a happier bus! Some commenters rightly question just how "impromptu" the transit performance, part of the "Music Unleashes Us" Grammys campaign, really was, especially given the natty camerawork on display. Staged or not, it's practically life-affirming compared to some recent ads that involve the (presumably) unsuspecting public. Like a certain vomiting devil baby. Check out the performance below and a related promo clip featuring an impressively flexible geriatric dancer after the jump.
They came, they saw, they bid. Nearly 40 blue-chip advertisers—among them PepsiCo, FedEx, State Farm, Toys R Us, Intel and JCPenney—snapped up original ideas during a recent first-of-its-kind event that put content producers in front of deep-pocketed marketers in an auction-style format.
With just two nights remaining in the period, CBS is on track to win its first February sweeps in 15 years.