How does Grolsch beer celebrate its 400th birthday? By hiring street-art collective Graffiti Lite to create an outdoor 3-D installation from 400 swing-top Grolsch bottles. Don't worry, there's more to it than *just* bottles. See, the bottles are secured to a larger mural, of a bottle, in East London. And, they're covered with every variety of kitschy street art known to man, including "guerrilla gardening," "yarn bombing" and good ol' fashioned spray-painting. Technically, it's not guerrilla gardening if said gardeners were invited to plant on a site that isn't abandoned, or considered private property. But misuse of activist terminology aside, this is a neat idea for a mural. If it's not too late to add something to it, though, the brand should consider a public bulletin saying that anyone who starts singing "400 Bottles of Beer on the Wall" upon seeing it will be forced to wear a dunce cap for the next 400 years. More photos after the jump.
Our outlaws have become fairly mainstream. See: Banksy, Batman's Bane, FX's Sons of Anarchy. But even against that backdrop, this brand-sponsored short film is badass. Featuring a group of guys who could've stepped out of a grime-covered Fernando Meirelles film, the video follows their graffiti exploits in São Paulo, Brazil.
Some people collect stamps. Others, rare LPs. Graphic designer Galen Smith likes to gather pictures of New York City subway ads defaced by scribbled penises. He's put together a whole book of them, called New York Dick, chronicling ways the male member has been used to undermine media messaging beneath the NYC streets. He's not just goofing around, either. "These defacements (besides being a generalized screw you to the establishment) are part of a dissatisfied dialog with advertising, marketing, and consumerism that all of us can relate to," Smith said. "The idiocy of the graphic was part of the kryptonite-like power of the whole enterprise. No matter how multidimensional and superhuman an ad was, it was made flat and feeble by a penis drawn on it. And no matter how ubiquitous and branded an apparent one-way communication was, a disrespectful dickish two-way dialog was possible if you wanted it to be, and if you had a Sharpie with you." Check out some of the images from the book below. And no, Smith doesn't include instances where the advertiser scrawled the penis on purpose.